Direct Energy: Current Rates and Overview
Secure. Free. Easy-to-use.
Overview
Direct Energy is one of North America's largest retail providers of electricity, natural gas and home and business energy-related services with a history of impressive growth. Direct Energy gives customers choice, simplicity, and innovation where energy, data, and technology meet. We empower our customers with simple solutions to track, understand, and control the electricity and natural gas they use. The North American headquarters are located in Houston, Texas, with regional offices across the U.S. and Canada. Direct Energy is proud to serve customers in Texas, select states in the Northeast, the District of Columbia and the Canadian province of Alberta.
- Founded in 1986
- One of the US largest retail electricity providers serving over 4 million customers.
- Offer energy-efficient products to help customers reduce consumption.
- 24/7 customer support.
- NRG Brand
How Does Direct Energy Compare?
If you’re not sure about Direct Energy, make sure to check out their leading competitors to confirm that Direct Energy is the right choice for you. These featured providers offer competitive energy rates which might fit your lifestyle and budget better.
Currently, the average rate for the plans from all other providers is 16.18¢ per kWh.
| Provider | Plan Name | Rate | Term Length | |
|---|---|---|---|---|
 | Smarter Secure | 8.7 ¢ 1000 kWh | 9 months | |
 | Luminous | 9.0 ¢ 1000 kWh | 9 months | |
 | Champ Silver-24 | 14.0 ¢ 1000 kWh | 24 months | |
 | Gexa Eco Saver Lite 12 | 19.7 ¢ 1000 kWh | 12 months | |
 | Frontier Saver Value 12 | 19.7 ¢ 1000 kWh | 12 months | |
 | True Classic 36 | 14.8 ¢ 1000 kWh | 36 months | |
 | Half-price Nights 24 | 14.8 ¢ 1000 kWh | 24 months | |
 | Simply Select 24 | 14.8 ¢ 1000 kWh | 24 months | |
 | Simple 36 | 15.1 ¢ 1000 kWh | 36 months | |
 | 12 Month (No Min Usage Fee) | 15.6 ¢ 1000 kWh | 12 months |
Please note: All rates above are accurate as of June 8, 2025 at 12:02 PM UTC. Rates may have changed since this date/time. For the most up to date rates in your area, please enter your address above.
Weekly Average Electricity Rates
If you’re not in a rush to get your lights turned on, make sure that this is the right moment for you to be selecting a new plan. Our rate charts show you what prices you can expect at different times of the year, so that when you lock in your plan you have the right rate for you. In general, electricity rates tend to rise during the summer and winter, and drop in the spring and fall.
Areas that Direct Energy Serves
Below are some of the utility service areas and cities that Direct Energy serves:
AEP Texas : AEP Texas Central operates mainly in the southern part of Texas, while AEP North serves parts of western and central Texas. Cities supported include Abilene, Corpus Christi, Laredo, McAllen, San Angelo, and San Benito.
Oncor Electricity Delivery : Oncor Electricity Delivery covers west and north texas with cities like Dallas, Fort Worth, Irving, Plano, Arlington, Beeville, Midland, Odessa, Killeen and serves more than 13M Texans.
CenterPoint Energy : CenterPoint Energy primarily services the Houston area and surrounding areas.
Texas-New Mexico Power : Texas-New Mexico Power covers North Central Texas, Gulf Coast and West Texas including cities like Alvin, Clifton, Lewisville, Pecos, Fort Stockton, and League City.
How to sign up for service with Direct Energy
You can sign up for any Direct Energy plan through Gatby in less than five minutes. Once you have picked the plan that makes the most sense for your house, Gatby will submit the order through our integration to Direct Energy. While they would prefer a three day notice, Direct Energy can do same-day service start dates. Direct Energy and the local utility (TDSP) will coordinate to make sure service is started when you need it!
Direct Energy | FAQs
Signing Up for Electricity Service With Direct Energy.
How do I switch to a Direct Energy plan?
Do I have to pay a fee if I switch to a Direct Energy plan?
Is Direct Energy a reliable electricity provider?
Does Direct Energy run your credit?
How long does it take to connect Direct Energy in Texas?
Is Direct Energy a trustworthy provider?